Meller; Lenskart
Fashion Accessories; Retail & E-commerce
Year
2025
Account
@eipimedia
Production
Unconfirmed
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
India-launch film contrasts a Spanish fashion model's high-fashion attitude with autos, crowds and the old-city streets around Jaipur's Hawa Mahal.
Original caption
Verbatim from the original Instagram post.
We just wrapped an eclectic launch campaign for a Spanish fashion brand entering India with @lenskart — and Jaipur became our runway. Shot four cinematic video assets across the buzzing streets around Hawa Mahal, placing a high-fashion Spanish model right in the middle of Rajasthan’s vibrant chaos. The contrast was electric: couture attitude against honking autos, bustling crowds, and the textured charm of old Jaipur. A campaign built on paradox — an eclectic collision of global fashion energy and India’s most vibrant street.