Meller; Lenskart

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Meller's India-debut film combines a Spanish eyewear brand's international aesthetic with the crowded streets and textures of Jaipur.

Original caption

Verbatim from the original Instagram post.

When Spain meets the Pink City, magic happens and we got to produce it. We’re thrilled to share our latest project for @meller , the Spanish eyewear brand making its India debut under @lenskart . And for a launch this big, we knew the films had to feel truly glocal, a seamless blend of international cool and Indian vibrance. Shot across the bustling streets of Jaipur over two packed days, this project pushed our production muscles in all the right ways. A week before shoot day, our team was on-ground for recce, mapping every alley, light pocket, and crowd hotspot. Meanwhile, storyboarding, styling, art direction, and casting were being locked to precision. Crowd management in the heart of the city? Check. Overnight art setups without losing an ounce of premiumness? Done. Maintaining the global aesthetic while embracing Jaipur’s texture? Absolutely. One film is already out, and the next one is gearing up for release. Stay tuned!