Streax

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani presents Streax Gel Hair Colour as an aspirational at-home beauty experience, emphasizing the gel formula. The campaign pairs social content with an ecommerce asset intended to aid purchase decisions.

Original caption

Verbatim from the original Instagram post.

Our latest video is shining bright and stealing the spotlight—check it out! This project has been an incredible journey, right from ideating a concept that reflects the essence of Streax Gel Hair Colour to executing it with finesse across all stages of production. For this stylized video featuring Anita Hassanandani, we aimed to break the clutter of conventional beauty content and deliver something that speaks directly to today’s audience—visually stunning, product-focused, and inherently aspirational. The goal was to elevate hair colouring from a functional chore to a luxe beauty experience, while highlighting the revolutionary gel formula. What makes this campaign special is its dual-purpose approach. Alongside this video tailored for her social platform, we also crafted a high-conversion e-comm asset designed to simplify consumer decision-making. Every frame, every detail, and every transition in this campaign was carefully curated to position Streax Gel Hair Colour as the new gold standard in at-home hair colour. At EiPi Media, we thrive on creating content that drives conversations and conversions while staying true to a brand’s core vision. Watch as we continue to innovate, inspire, and deliver on-point campaigns that ‘shine'. #eipimedia