Lenskart

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

CGI glasses and balloons combine with location footage in a playful film for flexible, unbreakable children's eyewear. A fall from the sky acts as a larger-than-life durability metaphor.

Original caption

Verbatim from the original Instagram post.

We floated an idea—and Lenskart’s glasses soared! At EiPi Media, we believe in creating visual stories that stand out. For Lenskart’s range of unbreakable kids’ glasses, we dreamt up a mixed reality CGI video that shows just how flexible—and fun—these glasses truly are. This project was an all-hands-on-deck affair. From conceptualization to post-production, everything was done in-house by our team. The challenge was to blend real-world shots with CGI elements so seamlessly that the magic feels tangible. The glasses and balloons were crafted using cutting-edge CGI techniques, while the real-world filming ensured an immersive connection with the environment. The result is a playful, larger-than-life metaphor for Lenskart’s promise: these glasses are built to withstand whatever comes their way, even a freefall from the sky! The impact of this campaign goes beyond just showing the product’s durability—it taps into the imagination of kids, creating an awe-inspiring moment. Don’t just take our word for it, watch the fall that’ll make your jaw drop!