Oleev Kitchen

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Chitrangada Singh plays out a health-conscious food lover's conflict between wanting pasta and worrying about processed ingredients. The film positions Multigrain Pasta through the caption's claims of 0% maida, more protein and more fibre.

Original caption

Verbatim from the original Instagram post.

Finally an ad that has 0% maida and 100% storytelling! At EiPi Media, we’re always driven by the challenge to turn consumer insights into powerful narratives. With Oleev Kitchen’s Multigrain Pasta, we recognized a huge opportunity to shift perceptions. Pasta is loved, but often avoided for its maida content, and multigrain products are still battling the misconception of being bland. We brought in the ever-relatable Chitrangada Singh to embody the inner conflict of every health-conscious foodie: the desire for a comforting bowl of pasta versus the guilt of extra calories and processed ingredients. By emphasizing the product’s unique benefits – 0% maida, 50% more protein, and 3x more fiber – we positioned Oleev’s Multigrain Pasta as the perfect solution for consumers seeking healthier meal options without sacrificing taste. The video’s modern, vibrant visual style and playful tone were tailored for a demographic of health-conscious individuals aged 27-50, who are constantly looking for ways to make better lifestyle choices for their families. This campaign reflects what EiPi Media does best: turning product insights into compelling stories that entertain, educate and elevate a brand’s standing in the market.