Zouk

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Sara Ali Khan visually demonstrates a product benefit while combining contemporary and traditional styling.

Original caption

Verbatim from the original Instagram post.

“Features tell. Benefits sell.” Every brand wants to talk about their features, but we go a little further and dramatize them so that we can focus on the larger brand story. As a part of our 15-video shoot in one day with Sara Ali Khan for Zouk, we created this short video asset that shows the benefit of the product visually. All our videos catered to different TGs of the brand and hammered the brand ethos of being thoughtfully crafted. Each video also combined the personalities of the brand with the celebrity to have a homogenous tonality of being both contemporary and traditional in every way. Watch our latest from this dynamic association!