realme

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Narzo 60 Pro 5G launch highlights leather-like texture, hand feel and durability with CGI.

Original caption

Verbatim from the original Instagram post.

While creating a product launch video, it’s all about getting the creative direction and tonality right, to start with. For Realme Narzo 60 Pro 5G, we had to bring out the key feature of the brand and showcase how premium it is because of the leather-like design. We created two videos for the launch with heavy CG/VFx under 5000$. Apart from those, we also had a sustenance campaign with KOLs using CG product integration that helped in further amplification. Here’s the first one where we created an out-of-the-world experience like no other by building a planet in our studio space. With effective use of CG and VFx, we showed an astronaut discovering this phone on Mars thus bringing out the leap-forward experience. We also visually communicated the texture that pleases the senses, super smooth in-hand feel and long-lasting durability of the phone. Universally understood, ideas like these make a world of a difference!