iQOO

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Dulquer Salmaan's phone obsession unfolds across nocturnal habits, meditation, tech therapy and a Rajeev Makhni face-off.

Original caption

Verbatim from the original Instagram post.

This concept for iQOO was built around four different phases to build intrigue and excitement for the viewers. Each reel was a lead into the next video which eventually stitched into one exciting storyline. With an engaging content piece like this one, it is nearly impossible to lose the viewer’s interest. The first phase, of the reels, was designed with DQ turning nocturnal and him sharing this news with the viewers who are in the dark about why DQ is going through something like this. The second phase shows DQ in a meditative state, trying to keep away his obsession with the iQOO phone. We lead into the third phase now, where DQ’s tech therapy seems to be going awry but eventually speaking to the audience about the phone. Finally, we show a face-off between him and Rajeev Makhni, where Rajeev describes the phone with all his jargon but DQ interestingly counters Rajeev with film dialogues! We are elated and hold immense pleasure in working with brands that are not only innovative with their work but also in the way they communicate with their audience. Take a look at this novel idea that we know you will surely love!