Zouk

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Sara Ali Khan's ambassador announcement blends proudly Indian identity with contemporary and traditional styling.

Original caption

Verbatim from the original Instagram post.

15 video assets including 1 brand film in a 1 day shoot for a brand ambassador deal with a homegrown brand is what we pulled off, and how! Our content plan for Zouk with Sara Ali Khan included 15, 10 and 6 seconders so that there was a substantial bucket that could be created with various touchpoints and communication routes. Here’s our brand film where we took the brand ethos of being proudly Indian and had the celebrity complement that with her personality. We created that sweet spot where both the celebrity and the brand’s common factor of being organic, honest and authentic merged beautifully to create this film that is vibrant, classy and the perfect amalgamation of contemporary and traditional. Watch our latest brand ambassador announcement film which is elegant, wholesome and thought-provoking!