Consumer Electronics
Year
2023
Account
@eipimedia
Production
Unconfirmed
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
Multiple studio video assets showcase Pebble across varied setups.
Original caption
Verbatim from the original Instagram post.
Video content has taken over every space and while brands invest in the same for influencer marketing and performance marketing, there is a need for them to run on social media just as regular posts because just statics never do justice. But the marketing budgets aren’t aligned to make this a regular habit and so we have cracked the frugal approach where a bucket of social media video posts are shot in one day which saves ancillary costs and can also be done monthly. Our recent example is Pebble where we created 12 different social media assets in one day which sorted out the video bank for more than just a month. Given that all the videos were shot in our own studio space, we could take advantage of the environment being in our control, and varied setups - all which helped in driving the costs down.