Univest

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Harbhajan Singh introduces an investment app's ease, convenience and credibility.

Original caption

Verbatim from the original Instagram post.

Investment apps can be difficult to understand and there is a certain apprehension about its safety. For Univest, we created an engaging and informative video with Harbhajan Singh where in the first 6 seconds we created a hook, to get the viewer ‘invested’ and then moved on to showing the ease, convenience and RTBs of the app that built credibility in the process for the brand. The objective of the video was to build the brand positioning as India’s most trust investment platform with a man who has a gigantic fan following pan-India. Watch us put a spin on another celebrity-driven video!