Pebble

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Studio campaign supplies multiple product videos with varied backdrops and models.

Original caption

Verbatim from the original Instagram post.

There are three types of video content pieces that every brand has in their marketing plan and we take care of all three of them with a differentiated strategy: videos with KOLs where the brand uses their clout to reach more people, performance-based videos that can be run as ads in different platforms and videos for the brand’s social media page to spruce up that game. Over time, brands have realized that social media static posts are only regular hygiene but do nothing for the brand’s reach, so the need of the hour is to maximize video assets to keep on posting videos on a regular basis. One of EiPi Media’s key initiatives has been to take up this objective for the brand and deliver consistently. For Pebble, we shot 12 videos in one day for their monthly social media plan with different backdrops, different products, different models - all in our own studio to align with our frugal media approach.