Dettol

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani and her child illustrate everyday hygiene needs at home.

Original caption

Verbatim from the original Instagram post.

While the problem-solution approach in branded content is a time and tested method that has always seen successful results, we up the ante by making the KOL videos even more engaging to watch. For Dettol, we created this video with Anita Hassanandani and her kid to reinforce the need for the brand in their daily lives by capturing moments of them in their usual environment. This gives the organic edge to the video while seamlessly driving the brand communication so that while enough focus is put on the product, the face value of the influencer is also leveraged. Check out our latest in this format!