Allter

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Dia Mirza introduces bamboo diapers and the brand's rash-free positioning.

Original caption

Verbatim from the original Instagram post.

The baby products market is growing at a phenomenal rate. With parents becoming more and more knowledgeable about which products are safe for their babies, brands are becoming equally conscious about what they are offering to this new generation of parents. Allter is a brand which has taken the organic to provide India’s first certified rash-free diapers made from bamboo. An innovative product like this needed an innovative approach. We coined the hashtag #EveryMotherIsAProtector because that’s what she is, is’nt she? We moved on to understand the product in detail and worked on a concept that would suit Allter’s image while keeping in mind the presence of the ever-eloquent Dia Mirza. Here’s our concept for Allter Diapers, what do you think about it?