Celio × Mumbai Indians
Fashion & Apparel
Year
2023
Account
@eipimedia
Production
Unconfirmed
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
Short campaign film promotes Mumbai Indians merchandise during IPL.
Original caption
Verbatim from the original Instagram post.
A lot of brands enter the space of co-branding to capitalize on the different synergies that two forces bring to the table. At a communication level, it is important to align the brand language of both so that it becomes a meaningful partnership, as we understand a lot rides on that. This IPL season, Celio and Mumbai Indians came together to bring to the audience a kickass merchandise collection and we conceptualized, shot and edited a series of videos to reach out to the right audience and bring to light this fabulous collection. We created this video keeping in mind a 20 second edit that would capture the essence of the products and keep the viewer engaged. Because when we hit it, it stays hit!