Mortein

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Repellent content presents mosquito-control solutions and comparative positioning.

Original caption

Verbatim from the original Instagram post.

Since 1993, Mortein has been known for its pitch as a mosquito repellent. The brand seamlessly evolved from coils to machines and sprays. All of it to keep away pesky mosquitoes. Thirty years on, Mortein is still synonymous with repellents. From TV ads to digital video content pieces, the brand has evolved along with its audience and understands how it must connect with them. In these content pieces we produced for Mortein, there are two approaches to storytelling for a single influencer. In one film, we see how Anita creates a conversation from an in-movie mention about Mortein to create a monologue with the audience. While on the other hand, we see how Anita and Aaravv are struggling to beat the mosquito menace! Both of these videos, eventually tie up to say, Mortein is better than its competitors. Take a look at these videos and feel free to share your thoughts.