Gillette

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Brand film spotlights the shaving product and its category positioning.

Original caption

Verbatim from the original Instagram post.

A lot goes into becoming a category leader and one of them is brand communication. Gillette as a brand has ruled the men’s grooming category for ages and are way ahead in the competition in terms of legacy, offerings and proposition. Creating an ad film for a legendary brand like this meant going in-depth to understand the objectives - the primary being glorification of the product while also highlighting its position as a barber substitute at home. We conceptualised and scripted it to the T and made sure at this level that all the primary and secondary communication points fits in those crucial 20 seconds. Some high quality CG went into creating the highlight point of the film and also bringing out the use of the different blades to establish the need for the product. The tonality of the film hits the sweet spot of the TG and the ‘Fusion’ of brand understanding and production capabilities gave the final, perfect shape to this film. We are thrilled that it’s here.. take a look!