Adidas

Fashion & Apparel

With the recent Cricket World Cup showcasing Team India’s remarkable performance, the sight of stadiums filled with fans in India’s blue jerseys was heartening. This show of support and unity was deeply moving, making me proud to have played a part in this journey. Recently, our team took on a bold project with Adidas, creating a CGI-led video for the new team jersey. This campaign was extraordinary, featuring gigantic jerseys floating over Mumbai’s Wankhede Stadium, redefining digital storytelling. Our three-part CGI series began with raw POV shots from Mumbai’s streets, building up to a dramatic drone-shot reveal of the jerseys. This campaign was a pioneering endeavor in India’s advertising, blending innovative storytelling with advanced technology for Adidas and the Indian cricket team. As CGI becomes more popular, we reflect on our role in setting this trend with pride and invite you to join me in celebrating the blend of innovation and creativity in our field.