Motorola

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

AI musical campaign for Moto g max featuring a young woman in a modern city plaza, a stylised mannequin moment, and floating smartphone beauty shots against blue sky and flowing satin-like material. A crowd gathers below oversized social-media-style billboards.

Original caption

Verbatim from the original Instagram post.

45 seconds on screen. Countless hours behind it. Our latest AI film for Motorola’s new Moto g max pushed us to take AI production several notches higher. The brief was to create an ultra realistic musical film while bringing alive the phone’s satin finish, sleek design and camera. We locked the creative early because we knew the real marathon was about to begin. From generating keyframes and meticulously planning every shot and transition to manually correcting over 1,000 VFX clips, every frame was worked on to preserve product details and character consistency. Even the tiniest details mattered, from a dog’s head tilt to the arrival of a tourist bus. Motion control helped us recreate the choreographed hook step, while hundreds of animated frames were finally stitched together to fit the entire crescendo within 45 seconds. AI may have powered the process, but the precision, patience and countless hours came from our team. One of the most intense AI productions we've pulled off at EiPi, and one we're incredibly proud of. Proud to have created this with Motorola. Here’s to pushing the possibilities of AI a little further.