Doctor's Choice

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Arshdeep Singh campaign focuses on the work behind sporting highlights, wickets and wins.

Original caption

Verbatim from the original Instagram post.

The only thing we wanted to hit harder than the stumps was the insight. Sport has a funny way of getting simplified. People celebrate the wickets, the wins and the highlights. The work that happens before any of that rarely gets the same attention. That's where we found our story. This was one part of a much larger content ecosystem we built for Doctor's Choice. Everything was created in-house at EiPi Media, from strategy, scripting and creative development to production and post-production. Delivered with the same kind of focus the film is talking about. In a single 8-hour shoot with Arshdeep Singh in Chandigarh, we produced the hero DVC, four platform-first reels, a behind-the-scenes film and the complete stills library. Every asset had a different role to play, while carrying the same campaign thinking across formats.