All Things Baby

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Simone Khambatta shares the perspective of a third-time mother in her forties, introducing a curated baby-shopping destination.

Original caption

Verbatim from the original Instagram post.

This campaign was anything but child’s play. For All Things Baby, we wanted to move away from the usual parenting narrative and tell a story through the lens of experience. Enter Simone Khambatta, a third-time mom in her forties, whose relationship with parenting today is very different from what it was years ago. From scripting and creative development to production, post-production and content adaptation, our team built an asset ecosystem designed to work across platforms. In a single shoot day, we created multiple pieces of content spanning brand storytelling, product education, sale communication and social-first formats. At the heart of it all was All Things Baby's strongest differentiator: a thoughtfully curated destination for iconic global and Indian baby brands, backed by service that supports parents long after checkout. A special kind of project where strategy, storytelling and efficiency came together beautifully.