Superdry × FIFA 2026

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

AI football film crosses cities and cultures, featuring jerseys and lifestyle apparel while preserving garment details.

Original caption

Verbatim from the original Instagram post.

Not a misplaced pass in sight!

 A lot of people talk about AI getting the big things right. This project was about getting the small things right. This was a 100% AI-generated audio-visual film, built from the ground up by our team. Over 15 SKUs across jerseys and the wider lifestyle collection. Different fabrics. Different fits. Different graphics. Different styling rules. Every product needed to look exactly like the real thing. Because as good as AI has become, anyone who's worked with it knows it's the small details that love to go rogue. So we obsessed over the details. From the texture of the garments to the country-specific nuances in every location, making sure each scene felt rooted where it was supposed to be. 2160 frames. And not a single one left to chance. A football film that moves across cultures, cities, styles and fans, while keeping every product consistent from start to finish. A massive effort from the team. And a reminder that great AI work still comes down to great human attention. SUPERDRY × FIFA 2026.
 Created at EiPi Media.