Lumio

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Irfan Pathan's commentator persona and Rohit Reddy's humour promote Lumio TV during IPL season.

Original caption

Verbatim from the original Instagram post.

When the stakes are high, your TV should keep up. The brief was simple: create an impactful piece of communication featuring legendary cricketer Irfan Pathan and the ‘impactful player’ Lumio TV. From pre-production to post-production, the entire project was executed in-house by the team under tight timelines. Crafted around the frenzy of the ongoing IPL season, the film cleverly leaned into Pathan’s iconic commentator persona while blending in our EiPi Media founder Rohit Reddy’s quirks to build an engaging and entertaining narrative. The result was a fast-paced, culturally relevant film that rode the cricket wave while seamlessly integrating the product into the story.