ILEM Japan
Food; Beverages
Year
2026
Account
@eipimedia
Production
Unconfirmed
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
ASMR film follows Sara Tendulkar making a Hojicha Latte with soothing preparation sounds.
Original caption
Verbatim from the original Instagram post.
Some films are watched. This one is meant to be heard. Another brew from our ILEM Japan x Sara campaign, this time in ASMR mode. Featuring Sara Tendulkar crafting her favourite Hojicha Latte, this film slows things down and lets the sounds do the storytelling. Simple, soothing, and oddly satisfying, just the way a perfect cup should be. This one is one of the five films we executed along with a photoshoot and callouts in an 8-hour schedule. Stay tuned, there’s more brewing from this campaign.