TimBuckDo

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Student-focused brand film uses familiar conversations and Pratik Gandhi's reassuring big-brother persona to introduce the job platform as a practical answer.

Original caption

Verbatim from the original Instagram post.

With every campaign, our bar just goes ‘hire'. We approached this as a full-funnel build for TimbuckDo, with a clear intent to give the platform a narrative it could truly own across touchpoints. Something that speaks to students with purpose and to recruiters with equal clarity, while staying rooted in what already feels familiar. At Eipi Media, everything was developed and executed in-house, from concept to post. We designed the campaign to deliver both scale and specificity in a single 8-hour shoot, creating two brand films and ten performance assets, each mapped to distinct personas and real use cases across the funnel. This film sits on the student side of that narrative. It leans into lived-in moments and familiar conversations, letting the problem surface naturally before the platform enters as a clear, usable answer. Pratik Gandhi sits at the centre of this world with intent. He listens before he speaks, catches what’s left unsaid, and steps in at just the right moment with a kind of clarity that feels earned. That quiet, big brother energy anchors the entire campaign. Give it a watch!