Bacca Bucci

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Formal-sneaker film with Parul Gulati and Arjun Vaidya places the product in the hectic lives of founders, using banter and a surreal appearance by Anuj.

Original caption

Verbatim from the original Instagram post.

A film that gets to the sole of the hustle. For Bacca Bucci, the objective was to introduce formal sneakers as a real, usable category. Something that fits into a boardroom and still works through everything that happens outside it. Built for people who are always in motion. We stayed close to how founders actually live. It’s messy, fast, slightly unhinged. That became the tone of the film. Easy banter, familiar chaos, and a small surreal moment where Anuj appears like a product manifestation. Light, self-aware, and rooted in culture. Parul Gulati and Arjun Vaidya brought that world alive with ease. Their chemistry feels lived-in, like a conversation you’ve either had or overheard. Everything was built in-house, from concept and writing to production, and post. We worked within a single setup, one location, and a tight four-hour window. Within that, we developed a full set of assets. Short cuts, POVs, product moments, and social edits, each designed to travel on its own. The thinking stayed simple. Put the product in a world it naturally belongs in, and let it move across formats without forcing it.