Troovy

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

A child-led brand film gives Vihaan, introduced as Chief Imagination Officer, a humorous and unfiltered point of view on modern snacks.

Original caption

Verbatim from the original Instagram post.

Produced by us and approved by kids, just like Troovy. The brand wanted to create a film showcasing a kid's POV on today's snacks. Therefore, we featured Vihaan, the CIO (Chief Imagination Officer), as a protagonist, and built the entire narrative around the product through his lens. Easy as it sounds, trickier as it gets for one simple reason: Authenticity. And with children, authenticity can’t be directed; it can only be earned. The technical word dictionary, the visual narrative, and Vihaan delivering it all had to marry. So the creative team wrote a script that balanced messaging with wholesome humour and visual storytelling without ever sounding like a “script.” With multiple setup changes, equipment installations, and snack breaks (mandatory), the set quickly became less of a shoot and more of a playground with purpose. In the end, what we created is an honest, unfiltered, and proudly kid-approved brand film.