Shalimar

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani fronts a household-product campaign built around daily chores and the practical features of garbage bags and plastic zipper bags.

Original caption

Verbatim from the original Instagram post.

From daily chores to brand stories, we love turning the ordinary into unforgettable. For Shalimar, we crafted 4 brand films along with multiple video assets featuring the stunning Anita Hassanandani. The focus was clear. Highlight the standout features of their garbage bags and plastic zippers while tapping into the real pain points of everyday household tasks. By building relatable concepts rooted in daily life, we brought alive Shalimar’s core positioning and strengthened its presence as a name every home can trust. Executed end-to-end at our in house studio, this project blends insight, performance, and precision. Because when storytelling connects with real life, brands don’t just sell. They settle into homes.