NUUK

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Karan Johar appears in a premium-home appliance campaign instalment that connects the traces of household drama with cleaning performance.

Original caption

Verbatim from the original Instagram post.

This film cleans up well. The idea was simple and very human. Drama leaves traces. Homes don’t stay perfect. And premium living still needs serious performance underneath the calm. Across the NUUK campaign ft. Karan Johar, we focused on building a visual language that felt relaxed, sophisticated, and international. Since the films began rolling out, brand awareness and recall have moved meaningfully, accompanied by strong word-of-mouth and encouraging feedback from peers and industry circles. EiPi Media created the campaign end to end in-house - from scripting assist to production design, shoot, and post. Five product films across five categories were shot in a single day, along with multiple callouts, all unified by one clear tone and one confident brand voice.