YesMadam

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani's familiar television persona anchors a humour-and-nostalgia film that integrates YesMadam's beauty proposition.

Original caption

Verbatim from the original Instagram post.

Some teams have experience. We come with ‘serial' expertise. @yesmadam_official has built a world that blends TV nostalgia, sharp humour and real beauty expertise, and bringing @anitahassanandani into that universe opened up a lot of creative room. So we wrote a film that plays with her iconic screen presence, shaped the banter, and stitched the @yesmadam_official proposition into the narrative without losing the fun. Once the tone locked in, we built the full production plan around it. While crafting the main DVC, we also shot three P2C films with Anita, each rooted in a different Korean service from YesMadam’s range, and one more DVC with an entirely separate cast. Our team handled everything end-to-end. Casting, concept, scripting, production, post – the full stack. Another one out in the world. On to the next.