Taco Bell

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Bhuvan Bam fronts The Real OG launch in a creator-led film built around his familiar internet persona and Taco Bell's playful tone.

Original caption

Verbatim from the original Instagram post.

For a launch this iconic, we called in the only creator who never tacos shortcuts. @tacobellindia wanted to introduce The Real OG, so we brought in the country’s OG storyteller. @bhuvan.bam22 walked into this project with the same trademark ease he brings to every character he’s ever built, and that set the tone for the entire film. @eipimedia handled the whole journey. Creator mapping. Shoot. Post. Every beat shaped to feel culturally familiar, internet-friendly, and true to Taco Bell’s flavour of fun. The idea was simple. When a brand launches an OG, you call the OG who built half the internet’s vocabulary. The Real OG is now out in the world, and the collaboration feels like a natural chapter in the way creators shape brand stories today. Proud of the team, proud of the craft, and very proud to drop this one on our feed.