Plix

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Shraddha Kapoor introduces the Rosemary Range through a VFX swipe reveal that unfolds an entire haircare routine.

Original caption

Verbatim from the original Instagram post.

And ‘hair' we are with another Plix film. We built this film to show how a simple swipe can unlock an entire haircare routine. The Plix Rosemary Range deserved a moment that felt sharp, visual, and instantly memorable, so we leaned into VFX-driven storytelling with @shraddhakapoor at the center of it. This was one of the 14 assets we created in a single 6-hour shoot. Everything - scripting, production, and post happened under one roof at @eipimedia . A full in-house ecosystem powered the speed, consistency, and quality the campaign needed. The idea for this film was to make the routine look effortless, make the products look premium, and create a transition that sticks in the mind. The swipe reveal does all of that in one motion. This campaign continues to build a unified world for @myplixlife , and this film adds another sharp piece to that puzzle. #eipimedia