Plix

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Shraddha Kapoor features in a playful film for Hibiscus Bond Repair Shampoo and Conditioner, communicating soft, frizz-free, bouncy hair.

Original caption

Verbatim from the original Instagram post.

Good hair days hit different when you make them happen on set. We brought @myplixlife Hibiscus Bond Repair Shampoo & Conditioner to life with a film that’s as playful as it is performance-driven. Shot as part of our 6-hour studio sprint with @shraddhakapoor this film captures the lightness and ease the product promises - hair that feels soft, frizz-free, and full of bounce. Every detail was crafted in-house at EiPi Media - scripting, production, post, and content strategy - designed for high recall, quick retention, and effortless relatability. 14 assets across 7 products, each built to spark instant interest and scroll-stopping engagement. This one, in particular, had a visual cue for self-care that actually works. For Plix, the idea was simple: make wellness look real, feel fun, and stay top of mind. #eipimedia #reels #explore #production #selfcare