ICON

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

A Bangkok-shot performance-marketing film uses an old-money aesthetic to present premium travel essentials for business professionals. It is the first of four assets with separate storytelling arcs.

Original caption

Verbatim from the original Instagram post.

Kicking off this campaign with an ICONic first drop! For this video, we leaned into an old-money aesthetic, capturing a refined, effortless travel experience designed for business professionals. Shot in Bangkok, this performance marketing asset is one of four videos we conceptualized, scripted, shot, and edited entirely in-house for Icon to reflect premium travel essentials that combine sophistication with function. When it comes to lifestyle brands, international locations set the aspirational tone. The locations were chosen to seamlessly integrate product features into an elevated, narrative-driven experience. Each of the video assets created have its own unique storytelling arc while staying true to the brand’s essence. Sleek execution, premium positioning, and a touch of timeless charm— watch our latest! #eipimedia #reels