Oleev Active

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Karisma Kapoor presents Oleev Active as a healthier cooking choice in a functional TVC for modern, health-conscious families in India's top 50 cities.

Original caption

Verbatim from the original Instagram post.

Smart moves, healthy choices, and one ‘Karisma’ of a campaign! At EiPi Media, we set out to create a campaign that speaks directly to modern, health-conscious families. With Karisma Kapoor leading the way, this functional TVC is one of the 22 assets we crafted during a dynamic two-day shoot across two categories. From strategy to execution, everything was done in-house to ensure precision and consistency across television, digital, and social platforms. Our goal was to cut through the confusion about healthy eating with relatable storytelling, sharp messaging, and a clear call to action. The result is a campaign that positions Oleev Active as the smarter choice for healthier living—one that resonates with families striving for wellness in the top 50 cities across India. Here’s to meaningful work that inspires real change. #eipimedia #reels