Oleev

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Karisma Kapoor leads an Oleev TVC aimed at health-conscious families. The wider campaign covers kitchen oils and multigrain pasta, encouraging healthier everyday food choices.

Original caption

Verbatim from the original Instagram post.

We o-live to create campaigns like this! At EiPi Media, we took on the challenge of transforming Oleev’s brand story into a campaign that drives real action. The objective was to build on the brand’s strong awareness to drive consideration among health-conscious families. To kick things off, we stitched together the perfect brand ambassador deal with Karisma Kapoor—a name synonymous with fitness and family values, perfectly mirroring Oleev’s ethos. Over two action-packed shoot days, we produced 22 assets spanning two categories, all designed to showcase the brand's superiority - the nutritional richness of Oleev Kitchen oils and Multigrain pasta. Here's the brand TVC that speaks directly to the modern consumer’s health-first mindset. What makes this campaign truly special is that every single aspect was executed in-house. We shot everything ourselves, giving us full creative control to craft the perfect message. This allowed us to maintain a perfect creative consistency and deliver a series of assets across television, digital, and social platforms. The result is a campaign that positions Oleev as the better choice for an active lifestyle but also inspires families to reimagine what healthy living can be. Here’s to meaningful campaigns that drive better choices and healthier living. #eipimedia #reels