The Baker's Dozen

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Soha Ali Khan features in a humorous campaign showcasing The Baker's Dozen bakery range. Nine studio-shot assets use witty scripts to communicate individual product benefits.

Original caption

Verbatim from the original Instagram post.

Freshly baked creativity served with a side of humour! We are thrilled to partner with The Baker’s Dozen for their latest brand campaign featuring the graceful Soha Ali Khan. From concept to execution, we crafted nine distinct video assets at our in-house studio, showcasing the entire range of The Baker’s Dozen’s bakery delights. Our journey began with a deep dive into the brand’s values and Soha’s persona, ensuring we seamlessly blended both to create a campaign that resonates. We wrote witty, engaging scripts highlighting each product’s unique RTB, adding a dash of humour to stand out in today’s crowded advertising landscape. When the ideas went on the floor, our efficient production team accomplished the mammoth task with attention to detail in an eight-hour shoot. With post-production magic, we polished each film to perfection. The result? A deliciously memorable campaign that captures the brand’s charm, leaving audiences hungry for more! Stay tuned for the other creative work from this umbrella!