O'cean Beverages

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Virat Kohli crosses the Instagram post boundary to grab a bottle and introduce litchi flavour.

Original caption

Verbatim from the original Instagram post.

Smashing creative boundaries off-the-field with @virat.kohli! Our in-house studio turned into a creative playground as we joined forces with the cricket legend to produce ad films. We conceptualised a video that cleverly integrated Instagram's UI, where we see the cricketer crossing the Instagram post boundary, to seamlessly grab a bottle of the newly designed @oceanbeverages bottle, talking about the launch of their new litchi flavour. Get on the world cup hype wagon with our brand new film with Virat!