Panda's Box

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani and son Aaravv introduce a parenting-and-storytelling product proposition.

Original caption

Verbatim from the original Instagram post.

The key to a wholesome piece of branded content is to understand the origin story of the brand. For Panda’s Box, we got to the core of the brand and the need gap that it is filling in the market, to create this video with Anita Hassanandani and her two year old son, Aaravv. We created this video end-to-end to bring out the real essence of the products and struck the right chords with the decision-makers that were been targeted (mothers, in this case) to build a strong value proposition and affinity for the brand. We stayed true to the brand founder’s love for parenting and storytelling with this video and as a result, built a strong case to establish innovation and solution.