Zouk

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Sara Ali Khan interacts with the brand founder in an entertaining campaign asset.

Original caption

Verbatim from the original Instagram post.

An entertaining and interactive video like this featuring a celebrity and a brand founder has the potential to go viral, attracting a wider audience and generating organic reach. We created this with Sara Ali Khan for Zouk as a part of the 15-video asset shoot for a celebrity association in our very own studio. It was conceptualised keeping in mind that videos like this becomes a part of the brand’s story, effectively conveying the brand’s values and vision through an entertaining narrative. A fun and engaging video like this captivates the audience, driving higher retention and sharing rates while fostering positive associations and humanizing the brand.