realme

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Creator-led launch assets integrate a 3D phone into each influencer's distinctive style.

Original caption

Verbatim from the original Instagram post.

The latest next-gen phone from Realme is here! And to help in this spectacular launch, we roped in 7 KOLs from relevant categories to match their TG and reach out to all the different consumer cohorts. To make the videos visually impactful, we added a VFx/CG element where we created a 3D model of the product itself which in turn helped in introducing the product in the first 3 seconds itself. For the rest of the video, we kept the branding easy to the eye and let the creator’s natural style take over to drive and maintain their engagement, inspite of being branded videos. And finally, each aspect of this campaign has been in-house- shooting, post-production and even the location. All these videos were shot at our very own studio which houses different setups for a variety of look-and-feel. Here are the ones we made with Harleen, Abhishek, Melvin and Dharmik!