Wellbeing Nutrition
Nutrition & Wellness
Year
2023
Account
@eipimedia
Production
VFX
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
CGI/VFX assets explain benefits across Wellbeing Nutrition's portfolio.
Original caption
Verbatim from the original Instagram post.
A celebrity brand endorsement requires hardcore asset maximization and we have hit the sweet spot of pulling off 1-day shoots like these where we cater to different consumer cohorts and highlight a variety of products from the brand’s wide range portfolio. For Wellbeing Nutrition, we conceptualized, shot and produced 8 videos end-to-end that had heavy CG/VFx involved to visually communicate the various RTBs of each product. With every asset, we filled the consumer need for each products and utilized the power and charisma of the celebrity himself to make the brand stand out in this category. Here’s one that was born out of the multifaceted approach that we took!