Adidas

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Local-train POV teaser leads to drone-lifted giant Team India jerseys above Wankhede.

Original caption

Verbatim from the original Instagram post.

The association between Adidas and the Indian cricket team for the kit sponsorship deal is nothing less than legendary and iconic. So, for the big jersey reveal, we had to make this momentous occasion even more grand by leveraging the digital space and creating massive hype around the reveal to mark this milestone. An association of this stature required the reveal idea to be maginificent, share-worthy and highly engaging, and the need for virality was imperative. The plan itself had a seamless storyline curve - from teaser posts of someone spotting the jersey to the main reveal video of the jersey in all its splendor. To make the campaign look completely organic, the first post that went live was from a generic user account which was a POV video from a local train that showed gigantic jerseys flying. We made this video with the objective of creating massive intrigue around the jerseys without revealing them completely. Right in the middle of the buzz with other platforms also having picked the teaser video up, the brand posted the main reveal video. In this video, we created 3D models of all the 3 jerseys, animated them to be seen lifted off with drones, and put them in real surroundings, hovering over the iconic Wankhede stadium. The footages were shot keeping in mind the final edit, so that the video was enchanting and fascinating. The CG was unbelievably realistic, powered by high tech performance and came from a space of expertise and keen detailing to make the final output look ultra real and breathtaking. The two-pronged approach made the campaign holistic, met the objective of being a thumbstopper and capitalised on the usual behaviour of a cricket-crazy nation!