OneCard

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Creator-led performance campaign targets customer acquisition with platform ads.

Original caption

Verbatim from the original Instagram post.

So, here’s a different approach we took to Influencer Marketing with OneCard. - Roping in two popular and relevant faces for a tactical influencer campaign. The difference - These KOLs were asked NOT to post even a single video. The approach was to use popular influencers to solely drive customer acquisition via social and growth campaigns. This brought down the cost dramatically as real-estate cost of their posts was nil. We simply bought the rights to use the assets digitally across channels - We produced 21 assets between Ayesha and Gurfateh; all shot within a day! This asset maximisation approach truly brought out the frugality that we needed. - Quality wise, everything was produced in-house at our fully stocked studios, with minor tweaks to blend in the colour palette of the brand. 8 of the 21 assets have gone live, with the rest scheduled for the next few days. Do watch these and let us know what you reckon of this differently approached influencer campaign!