MAGGI

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Lekshmi Nair demonstrates convenient coconut milk powder for Kerala's home cooks.

Original caption

Verbatim from the original Instagram post.

Coconut milk when made from scratch is a long 20min process. It’s a tedious process that Maggi coconut milk powder solves for. Through this film, we bring out this insight while showing perfect consistency of the product. The objective was to convert fresh coconut users into using MAGGI coconut milk powder for making their daily coconut milk and the primary messaging that we landed at was – “Tasty Coconut milk now ready in Just 2mins”. With the help of our own studio setup, high end equipment and in-house music, the creative flow was seamless from planning to execution. The in-house production setup including direction and post production further helped us in achieving frugality in producing this film. We showcased the convenience of using MAGGI coconut milk powder, through a 25 sec film with popular food influencer, Lekshmi Nair, by leveraging on her credibility, and also provided a 20 sec cut for brand’s asset maximisation. The Core TG that we aimed at was 25-45 women, SEC ABC from Kerala which is why we used the regional language for a better and stronger reach. Watch this film that we turned around in just a week!