Adidas
Fashion & Apparel
Year
2024
Account
@eipimedia
Production
Unconfirmed
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
Mumbai dabbawalas swap their usual white attire for blue Team India T20 jerseys and wear them through their delivery day. The film follows their routes to launch Adidas's new cricket kits.
Original caption
Verbatim from the original Instagram post.
Mumbai Dabbawalas go blue this T20 World Cup season! For the launch of their brand new T20 kits for Team India, we partnered with @adidasindia on a groundbreaking project. The iconic Mumbai Dabbawalas, known for their classic all-white attire, took to the streets in the new blue kits, turning heads at every corner. We followed these dedicated deliverymen throughout their day, capturing the vibrant energy and excitement as they proudly showcased the new jerseys, making this launch truly unforgettable. #adidas #fyp #explorepage #indiancricketteam