Nestlé Resource Activ

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani leads a film about muscle and bone weakness and Resource Activ's New Edge high-protein formula. The campaign targets health-conscious urban consumers aged 34–45 seeking everyday nutritional support.

Original caption

Verbatim from the original Instagram post.

Our latest video is nothing short of Sssensational... Watch to find out why! Our objective was to creatively demonstrate the impact of muscle and bone weakness while highlighting the rejuvenating benefits of Nestlé Resource Activ’s New Edge formula, a multi-benefit, high-protein drink for everyday use. Featuring the dynamic Anita Hassanandani, this video was designed to resonate with health-conscious millennials aged 34-45, living in urban India, who are actively seeking comprehensive nutritional solutions. This project was a true labor of love, entirely executed in-house. From conceptualization to post-production, our talented team managed every detail. We also strategically roped in Anita Hassanandani, ensuring her charismatic presence would effectively communicate the brand’s benefits to our target audience. We crafted a narrative that brings the key message to life. Our goal was to create a seamless blend of entertainment and information, ensuring the viewers are both captivated and informed. We’re thrilled to see this campaign come to life, illustrating how Nestlé Resource Activ can help maintain an active and healthy lifestyle. #eipimedia #reels #explorepage