Adidas

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Mixed-reality CGI film celebrates India's T20 World Cup win by simulating a second star being printed on the team jersey in Times Square. The asset was prepared ahead of the result for release at the moment of victory.

Original caption

Verbatim from the original Instagram post.

When the stakes were SKY high, Eipi Media hit a six with our latest for Adidas! To celebrate India’s T20 World Cup win, we created a show-stopping mixed reality video featuring hyper-real CGI, bringing Times Square to life like never before! We pre-emptively produced this visual knockout, simulating the iconic second star being printed on the team jersey in real-time. Ready to strike at the moment of victory, we were ready for this video to be unleashed on social media, electrifying the nation and capturing the euphoria of the win! With cutting-edge CGI and quick turnaround, we knocked it out of the park for Adidas, cementing their connection with Indian cricket fans and solidifying their position as a champion brand. In the end, it was a ‘strike’-ing example of innovation, creativity, and marketing mastery that left a lasting impact! #eipimedia #t20worldcup #cgi #teamindia #reels #explore