American Tourister

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Anita Hassanandani and her son Aaravv attend an American Tourister Back To School event, with playful activities and bags integrated into their shared outing.

Original caption

Verbatim from the original Instagram post.

We just got too cool with ‘Back To School’! American Tourister planned this ‘Back To School’ event to create an unforgettable experience for families and to make back-to-school preparations exciting and enjoyable, highlighting the joy and adventure of starting a new school year. Recognizing the power of authentic connections, we roped in the beloved celebrity mom Anita Hassanandani and her son Aaravv, whose genuine charm and enthusiasm perfectly aligned with the campaign’s goals. From conceptualization to the final edit, we scrupulously planned every detail. Handling everything related to the video in-house, our team designed and curated compelling content that captured the essence of the event. This video highlights the delightful moments from the event and also perfectly showcases the brand’s products in a fun and engaging way. We’re thrilled with how it turned out, truly encapsulating the day’s excitement. Watch the full video to see how Anita and Aaravv enjoyed the ultimate ‘Back To School’ adventure with American Tourister! #eipimedia #reels #explorepage