Footwear
Year
2024
Account
@eipimedia
Production
CGI
Cover
Ready
About this film
Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.
Forever Sneakers film combines a Delhi CP billboard, glitch effects and colourful cascading shoes.
Original caption
Verbatim from the original Instagram post.
Here’s to a giant leap in visual storytelling! Our objective was to revolutionize brand storytelling by seamlessly blending real-world location with tech innovation. For @libertyshoesltd , we aimed to redefine sneaker culture targetting college students and early job goers for their ‘Forever Sneakers’ campaign. We brought our vision to life on the streets of Delhi’s CP. Our pedestrian’s-eye-view perspective set the stage, drawing viewers into the heart of our narrative. In-house expertise was key to our success. From conceptualization to post-production, every step was diligently crafted by our creative and production arm. Using advanced 3D modeling and animation techniques, we seamlessly integrated the towering billboard, glitch effects, and colourful shoe cascade into a real environment. What came out was an enthralling mixed reality video that disrupts the ordinary, sparking intrigue and curiosity. It’s time to ‘kick’ back and watch! #cgi #video #trendingreels #sneakers